What is Business Communication? Business communication refers to the process of disseminating information between employees within an organization. It also has to do with how members of an organization relate to others outside the organization. Effective business communication refers to the interaction that exists between employees and employers, in terms of how they communicate to…
Social Media has changed the world significantly over the past decade, not only has it connected us to the people farthest from us, but it has also become one of the most important marketing tools of the 21st century. What is Social Media Marketing? Social Media Marketing (SMM) utilizes social media, social networks (Facebook, Instagram,…
The concept of marketing has been in existence since the beginning of time, but it was during the Industrial Revolution when industry dynamics began to shift that the purposeful practice of marketing started. During this time, the world began to experience social, scientific, and technological advancements – one that Stephen Gardiner, The Former Lord High Chancellor…
The impressive effects of great content in every marketing strategy cannot be overemphasized. Content marketing in Nigeria has proven to increase conversion rates and bring loyal customers. Video marketing is a crucial part of content marketing with various benefits that can leave a lasting effect on your audience. What is Video Marketing? Video marketing is…
Your brand story is significant in gaining consistent and loyal customers. It is more than just telling your customers about your products or services. Every brand story must be unique and resonate with its customers. Research shows that a good number of customers patronize brands because of their sentimental value. Your brand story allows you…
When a writer loses the enthusiasm and creativity to write, we commonly call it ‘Writer’s Block.’ Writer’s block is presumed to be a phase in every writer’s life where writing becomes impossible, and thanks to movies and presumptions, most of us now believe this myth. In truth, writer’s block does not exist. Shocking? For every…
The Covid-19 pandemic has changed the face of work as we know it in every part of the world. People have now been relegated to working from home, many businesses have been forced to temporarily shut down, and the stock market has taken several blows following the dwindling state of the economy. Major global conferences…
Despite the growing interest marketers are showing towards visual content, the relevance of text can never be undermined. As long as people still read and write, content writing remains indispensable. Thinking of “content writing”, most people are quick to make a connection to the writing of articles. But no, content writing goes beyond this. Content…
Writing a book is no easy task. Regardless of how much you know about what you have chosen to write, a myriad of other elements still have to come together to make the book a masterpiece – or even just good enough. The best way to pull all the elements you require for your book…
A popular quote by Richard Bach says, “A professional writer is an amateur who didn’t quit.” In today’s world, there is no gainsaying the fact that writing is a necessary skill for survival. Not only is it a vital method of communication, it is a tool that can take individuals far above their peers. Owing…