Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…
Your brand story is significant in gaining consistent and loyal customers. It is more than just telling your customers about your products or services. Every brand story must be unique and resonate with its customers. Research shows that a good number of customers patronize brands because of their sentimental value. Your brand story allows you…
When a writer loses the enthusiasm and creativity to write, we commonly call it ‘Writer’s Block.’ Writer’s block is presumed to be a phase in every writer’s life where writing becomes impossible, and thanks to movies and presumptions, most of us now believe this myth. In truth, writer’s block does not exist. Shocking? For every…
Writing a book is no easy task. Regardless of how much you know about what you have chosen to write, a myriad of other elements still have to come together to make the book a masterpiece – or even just good enough. The best way to pull all the elements you require for your book…
A popular quote by Richard Bach says, “A professional writer is an amateur who didn’t quit.” In today’s world, there is no gainsaying the fact that writing is a necessary skill for survival. Not only is it a vital method of communication, it is a tool that can take individuals far above their peers. Owing…
Editing is a very important part of the writing process. Asides the fact that errors, omissions and wrongly used words can make the break the reading process of your audience, it can also completely reduce the quality of your work. However, beyond the normal editing for mistakes or to confirm facts, there is a need…
Writing generally goes beyond putting pen on paper and scribbling words. First reason for this is that words are usually not just words. They carry a lot of weight in their meanings, so they have to be properly thought out. Next, and the focus here, is that writing is an art form that can be…
On a daily basis, we make memories. We meet people, try new food, learn a few words in another language, get angry, seal deals, fall in love, and do so many other seemingly random things that we shove aside as ‘another day.’ However, we forget that these simple stories are the very things that make…
Words are fire. They’re art. They represent the ultimate sophistication and fascination of all time. The ability to live forever. The finesse to force emotions. Time machines. The lyrics and poetry in timeless music. The flexibility they offer. The tact in double entendre. The colour…pictures they paint, one at a time, in our imaginations. The…