Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…
What is Content Hacking? The idea behind content hacking isn’t a new one, but it demands going beyond the conventional publish-and-share technique of content creation and marketing. The term ‘hacking’ itself or ‘growth hacking’, as coined by startup marketer Sean Ellis, is a startup marketing methodology through which brands utilize clever tactics to generate rapid…
The concept of marketing has been in existence since the beginning of time, but it was during the Industrial Revolution when industry dynamics began to shift that the purposeful practice of marketing started. During this time, the world began to experience social, scientific, and technological advancements – one that Stephen Gardiner, The Former Lord High Chancellor…
Your brand story is significant in gaining consistent and loyal customers. It is more than just telling your customers about your products or services. Every brand story must be unique and resonate with its customers. Research shows that a good number of customers patronize brands because of their sentimental value. Your brand story allows you…