A digital presence is an essential part of any successful brand marketing strategy. It is the key to building relationships with customers and creating a positive impression. With the right tools, you can make sure your digital appearance stands out and helps your brand to reach its full potential. Here are 3 hacks to help…
A brand is more than a logo or set of colours, and it’s so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. As a business owner, you’re already familiar with the general…
What is Social Media Engagement? Social media engagement has to do with several actions, such as a “comment” on Instagram, a “retweet” on Twitter, or a “like” on Facebook, amongst many others. It refers to any interaction your audience has with your social media content. This interaction shows you that you have posted something that…
What Is SEO? SEO refers to “Search Engine Optimisation.” It has to do with the process of developing your site to make it more visible on search engines whenever people search for keywords, products, and services related to your business on these search engines. The more visibility you have when a related keyword is searched…
Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…
What Is Productivity in Entrepreneurship? In economics, productivity has to do with an organisation’s ability to convert measures of input such as labour, capital, machines, and materials into measures of output such as goods or services. In today’s world, however, especially in the world of entrepreneurship, productivity simply means working smarter. It refers to the…
The term, “Target Audience” is used often in relation to business but what does it actually mean? Who is your target audience? A target audience is a specific group of people or potential consumers that are most likely to be receiving your marketing campaigns. Consumers are critical to success at every stage of a business…
As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in. ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…
What is Content Hacking? The idea behind content hacking isn’t a new one, but it demands going beyond the conventional publish-and-share technique of content creation and marketing. The term ‘hacking’ itself or ‘growth hacking’, as coined by startup marketer Sean Ellis, is a startup marketing methodology through which brands utilize clever tactics to generate rapid…
To several people, identifying brand management and marketing as two separate units tend to be somewhat confusing. Some even consider both as one and the same, often using their functions interchangeably. Although they are both quite key to the development of a brand, they perform unique and different functions. While brand management is concerned with…