6 Elements of Well-Written Content

Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…

8 Ways Entrepreneurs Can Increase Productivity

What Is Productivity in Entrepreneurship? In economics, productivity has to do with an organisation’s ability to convert measures of input such as labour, capital, machines, and materials into measures of output such as goods or services. In today’s world, however, especially in the world of entrepreneurship, productivity simply means working smarter. It refers to the…

7 Business Skills Every Professional Needs to Run a Business Successfully

As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in.  ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…

7 Hacks for Effective Content

What is Content Hacking? The idea behind content hacking isn’t a new one, but it demands going beyond the conventional publish-and-share technique of content creation and marketing. The term ‘hacking’ itself or ‘growth hacking’, as coined by startup marketer Sean Ellis, is a startup marketing methodology through which brands utilize clever tactics to generate rapid…

The Difference Between Brand Management and Marketing

To several people, identifying brand management and marketing as two separate units tend to be somewhat confusing. Some even consider both as one and the same, often using their functions interchangeably. Although they are both quite key to the development of a brand, they perform unique and different functions. While brand management is concerned with…

Importance of Clear Communication in Your Business

What is Business Communication? Business communication refers to the process of disseminating information between employees within an organization. It also has to do with how members of an organization relate to others outside the organization. Effective business communication refers to the interaction that exists between employees and employers, in terms of how they communicate to…