The term, “Target Audience” is used often in relation to business but what does it actually mean? Who is your target audience? A target audience is a specific group of people or potential consumers that are most likely to be receiving your marketing campaigns. Consumers are critical to success at every stage of a business…
As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in. ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…
What is Business Communication? Business communication refers to the process of disseminating information between employees within an organization. It also has to do with how members of an organization relate to others outside the organization. Effective business communication refers to the interaction that exists between employees and employers, in terms of how they communicate to…