Hacks to Having an Effective Digital Appearance for Your Brand

A digital presence is an essential part of any successful brand marketing strategy. It is the key to building relationships with customers and creating a positive impression. With the right tools, you can make sure your digital appearance stands out and helps your brand to reach its full potential. Here are 3 hacks to help…

6 Elements of Well-Written Content

Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…

7 Business Skills Every Professional Needs to Run a Business Successfully

As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in.  ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…

The Difference Between Brand Management and Marketing

To several people, identifying brand management and marketing as two separate units tend to be somewhat confusing. Some even consider both as one and the same, often using their functions interchangeably. Although they are both quite key to the development of a brand, they perform unique and different functions. While brand management is concerned with…

5 Marketing Tips to Sell Your Product in a Digital World

The concept of marketing has been in existence since the beginning of time, but it was during the Industrial Revolution when industry dynamics began to shift that the purposeful practice of marketing started. During this time, the world began to experience social, scientific, and technological advancements – one that Stephen Gardiner, The Former Lord High Chancellor…

Benefits of Video Marketing in Nigeria

The impressive effects of great content in every marketing strategy cannot be overemphasized. Content marketing in Nigeria has proven to increase conversion rates and bring loyal customers. Video marketing is a crucial part of content marketing with various benefits that can leave a lasting effect on your audience. What is Video Marketing?   Video marketing is…