A digital presence is an essential part of any successful brand marketing strategy. It is the key to building relationships with customers and creating a positive impression. With the right tools, you can make sure your digital appearance stands out and helps your brand to reach its full potential. Here are 3 hacks to help…
What is Social Media Engagement? Social media engagement has to do with several actions, such as a “comment” on Instagram, a “retweet” on Twitter, or a “like” on Facebook, amongst many others. It refers to any interaction your audience has with your social media content. This interaction shows you that you have posted something that…
What Is SEO? SEO refers to “Search Engine Optimisation.” It has to do with the process of developing your site to make it more visible on search engines whenever people search for keywords, products, and services related to your business on these search engines. The more visibility you have when a related keyword is searched…
Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…
The term, “Target Audience” is used often in relation to business but what does it actually mean? Who is your target audience? A target audience is a specific group of people or potential consumers that are most likely to be receiving your marketing campaigns. Consumers are critical to success at every stage of a business…
As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in. ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…
To several people, identifying brand management and marketing as two separate units tend to be somewhat confusing. Some even consider both as one and the same, often using their functions interchangeably. Although they are both quite key to the development of a brand, they perform unique and different functions. While brand management is concerned with…
Social Media has changed the world significantly over the past decade, not only has it connected us to the people farthest from us, but it has also become one of the most important marketing tools of the 21st century. What is Social Media Marketing? Social Media Marketing (SMM) utilizes social media, social networks (Facebook, Instagram,…
The concept of marketing has been in existence since the beginning of time, but it was during the Industrial Revolution when industry dynamics began to shift that the purposeful practice of marketing started. During this time, the world began to experience social, scientific, and technological advancements – one that Stephen Gardiner, The Former Lord High Chancellor…
The impressive effects of great content in every marketing strategy cannot be overemphasized. Content marketing in Nigeria has proven to increase conversion rates and bring loyal customers. Video marketing is a crucial part of content marketing with various benefits that can leave a lasting effect on your audience. What is Video Marketing? Video marketing is…