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A digital presence is an essential part of any successful brand marketing strategy. It is the key to building relationships with customers and creating a positive impression. With the right tools, you can make sure your digital appearance stands out and helps your brand to reach its full potential. Here are 3 hacks to help…

A brand is more than a logo or set of colours, and it’s so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.  As a business owner, you’re already familiar with the general…

What is Social Media Engagement? Social media engagement has to do with several actions, such as a “comment” on Instagram, a “retweet” on Twitter, or a “like” on Facebook, amongst many others. It refers to any interaction your audience has with your social media content. This interaction shows you that you have posted something that…

What Is SEO? SEO refers to “Search Engine Optimisation.” It has to do with the process of developing your site to make it more visible on search engines whenever people search for keywords, products, and services related to your business on these search engines. The more visibility you have when a related keyword is searched…

Creating content is a task most marketers and content creators struggle with. Most times, the problem isn’t essentially how to create content, but how to create the kind of content that proves to be effective, efficient, and converts clicks into sales. Research has shown that one in three marketers affirm that their content writing skills…

What Is Productivity in Entrepreneurship? In economics, productivity has to do with an organisation’s ability to convert measures of input such as labour, capital, machines, and materials into measures of output such as goods or services. In today’s world, however, especially in the world of entrepreneurship, productivity simply means working smarter. It refers to the…

The term, “Target Audience” is used often in relation to business but what does it actually mean? Who is your target audience? A target audience is a specific group of people or potential consumers that are most likely to be receiving your marketing campaigns. Consumers are critical to success at every stage of a business…

As a professional, you need to constantly be looking to expand your knowledge or skill-set, either for personal development or just for that extra competitive edge in this dog-eat-dog business world that we live in.  ‘Skills are multidimensional constructs; they comprise the cognitive – knowledge and what is learnt; the affective – emotional expression and…

What is Content Hacking? The idea behind content hacking isn’t a new one, but it demands going beyond the conventional publish-and-share technique of content creation and marketing. The term ‘hacking’ itself or ‘growth hacking’, as coined by startup marketer Sean Ellis, is a startup marketing methodology through which brands utilize clever tactics to generate rapid…

To several people, identifying brand management and marketing as two separate units tend to be somewhat confusing. Some even consider both as one and the same, often using their functions interchangeably. Although they are both quite key to the development of a brand, they perform unique and different functions. While brand management is concerned with…

What is Business Communication? Business communication refers to the process of disseminating information between employees within an organization. It also has to do with how members of an organization relate to others outside the organization. Effective business communication refers to the interaction that exists between employees and employers, in terms of how they communicate to…

Social Media has changed the world significantly over the past decade, not only has it connected us to the people farthest from us, but it has also become one of the most important marketing tools of the 21st century. What is Social Media Marketing? Social Media Marketing (SMM) utilizes social media, social networks (Facebook, Instagram,…

The concept of marketing has been in existence since the beginning of time, but it was during the Industrial Revolution when industry dynamics began to shift that the purposeful practice of marketing started. During this time, the world began to experience social, scientific, and technological advancements – one that Stephen Gardiner, The Former Lord High Chancellor…

The impressive effects of great content in every marketing strategy cannot be overemphasized. Content marketing in Nigeria has proven to increase conversion rates and bring loyal customers. Video marketing is a crucial part of content marketing with various benefits that can leave a lasting effect on your audience. What is Video Marketing?   Video marketing is…

Your brand story is significant in gaining consistent and loyal customers. It is more than just telling your customers about your products or services. Every brand story must be unique and resonate with its customers. Research shows that a good number of customers patronize brands because of their sentimental value. Your brand story allows you…

When a writer loses the enthusiasm and creativity to write, we commonly call it ‘Writer’s Block.’ Writer’s block is presumed to be a phase in every writer’s life where writing becomes impossible, and thanks to movies and presumptions, most of us now believe this myth. In truth, writer’s block does not exist. Shocking? For every…

The Covid-19 pandemic has changed the face of work as we know it in every part of the world. People have now been relegated to working from home, many businesses have been forced to temporarily shut down, and the stock market has taken several blows following the dwindling state of the economy. Major global conferences…

  Despite the growing interest marketers are showing towards visual content, the relevance of text can never be undermined. As long as people still read and write, content writing remains indispensable. Thinking of “content writing”, most people are quick to make a connection to the writing of articles. But no, content writing goes beyond this. Content…

Writing a book is no easy task. Regardless of how much you know about what you have chosen to write, a myriad of other elements still have to come together to make the book a masterpiece – or even just good enough. The best way to pull all the elements you require for your book…

A popular quote by Richard Bach says, “A professional writer is an amateur who didn’t quit.” In today’s world, there is no gainsaying the fact that writing is a necessary skill for survival. Not only is it a vital method of communication, it is a tool that can take individuals far above their peers. Owing…

Editing is a very important part of the writing process. Asides the fact that errors, omissions and wrongly used words can make the break the reading process of your audience, it can also completely reduce the quality of your work. However, beyond the normal editing for mistakes or to confirm facts, there is a need…

Writing generally goes beyond putting pen on paper and scribbling words. First reason for this is that words are usually not just words. They carry a lot of weight in their meanings, so they have to be properly thought out. Next, and the focus here, is that writing is an art form that can be…

On a daily basis, we make memories. We meet people, try new food, learn a few words in another language, get angry, seal deals, fall in love, and do so many other seemingly random things that we shove aside as ‘another day.’ However, we forget that these simple stories are the very things that make…

Words are fire. They’re art. They represent the ultimate sophistication and fascination of all time. The ability to live forever. The finesse to force emotions. Time machines. The lyrics and poetry in timeless music. The flexibility they offer. The tact in double entendre. The colour…pictures they paint, one at a time, in our imaginations. The…